At itrah by Das, every drop is crafted to linger — not just on the skin, but in memory. We believe fragrance is more than a scent; it is a silent language of presence, mood, and individuality.

Proudly born in Pakistan, itrah celebrates the timeless art of perfumery, blending premium global oils with local artistry. Our creations draw inspiration from classic icons yet speak with a voice of their own — modern, bold, and unforgettable.

We are not here to chase trends, but to design moments. With every impression, every bottle, and every lingering note, we invite you to carry a part of our story, woven delicately into yours.

Because a true fragrance does not simply fade —
it remains, it whispers, it lingers.